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Ready Made Meals According to a new report from market analysts Mintel, consumers in Britain buy more ready-made meals than any other major European country. They looked at sales in five European countries: Britain, France, Germany, Spain, and Italy. They found 30% of adults in the United Kingdom ate a ready-made meal more than once a week compared with just 16% in France. Around £1.9 billion was spent on ready-made meals in Britain last year, which was double that of France and 6 times more than in Spain. And while demand for ready-made meals across Europe rose by 29% between 1998 and 2002, in Britain it soared by 44%. The trend is just yet another sign of how the popular culture of ‘instants’ is affecting societies in the West. Today, time is money and convenience is the name of the game. But many adults in this generation are unable to prepare food in a traditional way. |
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